Kenneth Anku
Available for consulting

Kenneth Anku

Product Manager

Helping companies build products that users love and businesses value. 8+ years of experience in product strategy, user research, and data-driven decision making.

Location: Berlin, Germany

Email: kennetheyramanku@gmail.com

"If you're not embarrassed by the first version of your product, you've launched too late." - Reid Hoffman

About me

Results-oriented Product Manager with 8+ years of experience driving product success from concept to launch. Proven ability to blend business strategy with user-centric design to deliver impactful solutions. Skilled in data analysis, A/B testing, and user research to inform product decisions and optimize user experiences. Passionate about building products that solve real problems and create value for both users and businesses.

Career Journey

2023 - Present

Staffbase GmbH

Product Operations Manager

  • Streamlined operations for over 35 managers, enhancing roadmap planning with actionable data insights
  • Managed end-to-end customer feedback processes, championing innovative ideas
  • Spearheaded A/B testing initiatives that improved product upselling strategies
  • Fostered cross-departmental alignment to drive strategic decision-making

2022 - 2023

Tomorrow Biostasis GmbH

Product Manager B2C

  • Designed and executed A/B tests leading to improved conversion rates
  • Implemented new tools for enhanced user analytics
  • Conducted in-depth analysis of user behavior
  • Tested new app functionalities to enhance user satisfaction

2021 - 2022

Gorillas GmbH

Product Manager B2C

  • Led warehouse focus groups to gather insights and develop product features
  • Played crucial role in refining product roadmap
  • Aligned user needs with strategic objectives

2017 - 2021

Rosefabricsgh.com

Product Manager & Founder

  • Founded Ghana's first fabric e-commerce platform
  • Grew customer base from 60 to over 5,000 within three years
  • Achieved 64% customer retention rate

Areas of Expertise

Developing product vision, roadmap planning, and go-to-market strategies

Market Research95%
Product Vision90%
Strategic Planning85%
Competitive Analysis90%

Notable Projects

E-commerce Platform

Rosefabricsgh.com

Built Ghana's first fabric e-commerce platform from scratch, implementing features like digital payments, inventory management, and analytics dashboard.

Product StrategyUX ResearchAnalyticsDigital Payments

Warehouse Management System

Gorillas GmbH

Led the development of an internal warehouse management system that improved picking efficiency by 40% and reduced errors by 25%.

Product DevelopmentUser TestingProcess Optimization

Customer Analytics Platform

Tomorrow Biostasis

Developed and implemented a comprehensive analytics system that provided actionable insights into customer behavior and improved conversion rates.

Data AnalyticsA/B TestingUser Behavior Analysis

Consulting Work

Product Strategy Consultant

2020 - Present

Providing strategic guidance to startups on product development, market positioning, and growth strategies.

  • • Helped 3 startups achieve product-market fit
  • • Developed go-to-market strategies
  • • Conducted user research and validation

Digital Transformation Advisor

2019 - 2020

Advised traditional businesses on digital transformation initiatives and e-commerce adoption.

  • • Guided 5+ businesses through digital transformation
  • • Implemented e-commerce solutions
  • • Improved operational efficiency

Companies I've Worked With

Staffbase GmbH

Staffbase GmbH

Enterprise

Tomorrow Biostasis

Tomorrow Biostasis

Startup

Gorillas GmbH

Gorillas GmbH

Scale-up

Rosefabricsgh.com

Rosefabricsgh.com

Startup

Latest Insights

View all posts →

Product Management in the Age of AI

March 15, 20245 min read

Exploring how artificial intelligence is transforming product management practices and decision-making processes.

Read more →

Building Products That Scale

March 1, 20247 min read

Lessons learned from scaling products from 0 to 100,000 users while maintaining quality and performance.

Read more →

The Art of Product Discovery

February 15, 20246 min read

A deep dive into effective product discovery techniques and how to validate ideas before building.

Read more →